Starting a wellness brand can be incredibly rewarding, but it’s also a path filled with unexpected twists and turns. As someone who has been on this journey for nearly 5 years with Shakti Creative, a small design studio for uplifting wellness brands, I want to share some insights that I wish I had known earlier and some journal prompts to get you started. These lessons go beyond pursuing your passion and making money; they’re about going to the depths of self-discovery and daily courage.